I was thinking last year about Google it is getting easier to build your website and start getting traffic and revenues by just putting ads on all pages. But I was thinking that this will going to changed one day and at last things are changing start. The new panda update of Google is about give more value to genuine content and websites.
Google panda is all about value the searcher now people find the actual things on the first page of Google. What they are looking for is there? This update mostly hurt the farmers and keyword stuffing websites all of them are not happy with this update. Now websites need to give the actual services to people if they want get the traffic from Google.
So the SEO is changed now there many things Google is calculating to see if the website is more valuable or not. They are focusing on individuals rating of the website like they already introduced Google +1 connected to there new social network called Google plus and they added in there webmastertool named Metrics and we have facebook likes. Twitter is also playing an important role it.
Another important thing is about Ads on your website if you think you can earn million by putting Ads everywhere in the content but it is changed now. If you increase the numbers of Ads on pages your ranking will reduced. Its best example is when you open your website the page open in 1024×786 resolutions without scrolling the page down excluding header the content must be 60%. So its mean that you need to reduce the Ads from everywhere.
Pages views on per visit also playing a role in ranking of you pages. Your page views per visit should more then 1.30 Pages/Visit ( you can see it in Google Analytics ). How much you increases your ranking will also increased I have done the experiment on these things it works.
Other things also have the same role in SEO but there weights in search ranking readjusted. Now there is SEO job designation is changed its now Web strategist.