New tool to help in SEO strategy
For large manufacturing and marketing companies getting ranked higher in natural searches can prove very cost effective and beneficial. Due to huge number of large and small site competing for the same, can make this very difficult to achieve, attaining and maintaining significant positions on thousands of keywords is a tough ask.
To maintain position a large amount of data needs to be processed and analyzed, like market search trends, competitor analysis etc etc. Lucky from time to time enterprise level tools keep popping up to help.
Recently a new tool “Searchlight” is launched for public after being used by around 30 large enterprises like Siemans. The tools claims to provide help in gathering data on SEO efforts done by them, help take better decisions for getting more natural search traffic and accurately measuring ROI.
Focus of the tool is to
- Give SEO recommendations based on intelligence
- Keep an eye on valuable keyword ranking
- Measure and score individual keywords
- Setting the right priorities of SEO efforts
- Keep an eye on competitor progress
You can find more on the tool in it website conductor.com/searchlight/