Twitter is prepared to launch its stock by acquiring the capabilities to monetize their site. It has also announced about acquisition of an advertising company of a mobile devices, named as MoPub.
We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.
— Twitter (@twitter) September 12, 2013
Although, the amount of transaction was not disclosed, but according to the specialized site Techcrunch, who had unveiled the operation, it would reach $ 350 million. According to eMarketer, the network should gain 582.8 million dollars of annual advertising revenue and nearly a billion next year but the most important challenge for Twitter will be to get better IPO results from Facebook, which has been nothing more than a disaster for them, marked by the technological problems that disrupted trading and led to the disputed chain.
Twitter claims that they have become a way of an essential business communication with more than 200 million regular users world wide, including the stock market authorities that allows listed companies to publish their messages directly to their corporate investors, other than that, It has also been the preferred instrument of social movements across the world in recent years, the “Occupy Wall Street” in the United States, an anti-capitalist movement in the Arab Spring of Tunisia and Egypt, plus, It is also used to communicate quickly in an emergency situations such as during Hurricane Sandy on the East Coast of the United States last fall.
President Barack Obama, with over 36.5 million “followers” is one of the most followed accounts of the world, behind singers Justin Bieber, Karry Perry and Lady Gaga.