InfoTales » SEO http://www.infotales.com Web application performance, Web Server Performance, Data Mining, SEO, MySQL, Magento Performance and much more Thu, 26 Aug 2010 15:33:02 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 IBM jumping into web analytics market http://www.infotales.com/web-analytics-market-ibm-jumping/ http://www.infotales.com/web-analytics-market-ibm-jumping/#comments Sat, 19 Jun 2010 05:14:24 +0000 shahpar http://www.infotales.com/?p=1043 SEO is no longer just placing the site on 1st page of Google, now it also covers conversion, visitor behavior analysis for better conversion. Web analytics software enable website owners and marketing persons to analyze and monitor website’s different aspects.

IBM logoThis kind to software includes from basic stats collector to high end software like Webtrends. Web Analytics market have become a huge market and still got much potential. Most recently IBM is jumping into this market by purchasing “Coremetrics”. Coremetrics is creator of marketing optimization services and web analytics. The client list includes many large organizations.

]]> http://www.infotales.com/web-analytics-market-ibm-jumping/feed/ 0 New tool to help in SEO strategy http://www.infotales.com/new-tool-to-help-in-seo-stategy/ http://www.infotales.com/new-tool-to-help-in-seo-stategy/#comments Tue, 15 Jun 2010 17:23:05 +0000 shahpar http://www.infotales.com/?p=944 For large manufacturing and marketing companies getting ranked higher in natural searches can prove very cost effective and beneficial. Due to huge number of large and small site competing for the same, can make this very difficult to achieve, attaining and maintaining significant positions on thousands of keywords is a tough ask.

To maintain position a large amount of data needs to be processed and analyzed, like market search trends, competitor analysis etc etc. Lucky from time to time enterprise level tools keep popping up to help.

Recently a new tool “Searchlight” is launched for public after being used by around 30 large enterprises like Siemans. The tools claims to provide help in gathering data on SEO efforts done by them, help take better decisions for getting more natural search traffic and accurately measuring ROI.

Focus of the tool is to

  • Give SEO recommendations based on intelligence
  • Keep an eye on valuable keyword ranking
  • Measure and score individual keywords
  • Setting the right priorities of SEO efforts
  • Keep an eye on competitor progress

You can find more on the tool in it website conductor.com/searchlight/

]]> http://www.infotales.com/new-tool-to-help-in-seo-stategy/feed/ 0 Establishing relationship between pages for SEO http://www.infotales.com/establishing-relationship-between-pages-for-seo/ http://www.infotales.com/establishing-relationship-between-pages-for-seo/#comments Tue, 15 Jun 2010 15:42:21 +0000 shahpar http://www.infotales.com/?p=931 Most of us are aware of the famous rel=nofollow, which tells not follow the link. Actually this tells to the relationship between your page and the link to search engine. There are many other relation ships which can be used to tell search engine more about different pages and relationship in between.

I am listing few relationships which can be used to establish relationship with pages.
Putting “external” tells that link points to external site, and not part of the site
<a rel="external" href="...someexternalsite.co">External site<a>
Putting “search” tells that the linked page can be used to search the site
<a rel="search" href="...someeeeeeedomain.co/search.php">Search<a>
Putting “prev” tells that the linked page is previous page in listing, very handy for paging links
<a rel="prev" href="...someeeeeeedomain.co/page1.htm">Previous<a>
Putting “next” tells that the linked page is next page in listing, very handy for paging links
<a rel="next" href="...someeeeeeedomain.co/page3.htm">Next<a>
Putting “start” or first or home will tell that the linked page is first page in listing, very handy for paging links
<a rel="start" href="...someeeeeeedomain.co/page3.htm">First<a>
Putting “glossary” tells that the linked page is glossary for the site
<a rel="start" href="...someeeeeeedomain.co/terms.htm">Glossary<a>
Putting “glossary” tells that the linked page is a section for the site
<a rel="section" href="...someeeeeeedomain.co/store.htm">Store<a>
Putting “glossary” tells that the linked page is a sub section for the site
<a rel="subsection" href="...someeeeeeedomain.co/category.htm">Category<a>
Putting “contents” tells that the linked page contains topic of content for the site
<a rel="contents" href="...someeeeeeedomain.co/toc.htm">TOC<a>
There are some other tags as well like license, last, pingback etc which can give more information about the linked page.

]]> http://www.infotales.com/establishing-relationship-between-pages-for-seo/feed/ 0 Server location impact on Google traffic http://www.infotales.com/server-location-impact-on-google-traffic/ http://www.infotales.com/server-location-impact-on-google-traffic/#comments Fri, 07 May 2010 14:26:13 +0000 shahpar http://www.infotales.com/?p=709 Does server location matters for Google? I have been asked this question several time, and the answer is YES. If your server is in Europe you gonna get more traffic from Europe than you get from other regions, despite the high search volume in other regions, and content for global audience.

This blog is live example of this effect. The server is located in Europe and few .co.uk domains are hosted on same server, so the site gets more traffic from UK than it gets from USA. The domain is .com domain so it does not associate it self with UK or Europe. Also don’t have any content specifically targeting Europe or UK.

See image blow to get a clear picture.

]]> http://www.infotales.com/server-location-impact-on-google-traffic/feed/ 1 Directories in URL don't effect PageRank http://www.infotales.com/directories-in-url-dont-effect-pagerank/ http://www.infotales.com/directories-in-url-dont-effect-pagerank/#comments Sun, 11 Apr 2010 05:28:42 +0000 shahpar http://www.infotales.com/?p=611 There have been an argument among SEOs on URL structure with deep directory structure and direct structure. Typical example of with and without directories will be URLs are

http://exaaample.wordpress.com/2010/03/09/post-name-which-is-long/

And

http://exaaample.wordpress.com/post-name-which-is-long/

Many SEO experts consider URL with directories good for categorization etc. Many others consider these problematic for PageRank assuming deep URLs get less of PageRank.

I recently came across a video by Matt Cutts, answering same question. According to him Google don’t worry much about how many directories are there in URL. If a URL with many directories is placed on root page it will still get the due PageRank. One advantage that directly links have is the small size and smart look.

]]> http://www.infotales.com/directories-in-url-dont-effect-pagerank/feed/ 1 Generating Google sitemap for site http://www.infotales.com/generating-google-sitemap-for-site/ http://www.infotales.com/generating-google-sitemap-for-site/#comments Wed, 17 Feb 2010 14:33:26 +0000 shahpar http://www.infotales.com/?p=576 Create a Google site map for a large or medium site can require a lot of efforts. I had same problem to create a site map having more than 1000 index able pages of different types. Luckly I found a nice tool which can crawl site and generate site map automatically. The software can generate site map in Google and Yahoo! format.

There are some online site map generators but I did not find as good as this one. Few features that I found very valuable are, one ability to exclude pages by extension and second it can exclude URLs based on robots.txt. Third is it can show duplicate content and remove these pages from site map.

The software is called GSiteCrawler and can be found at gsitecrawler.com.

]]> http://www.infotales.com/generating-google-sitemap-for-site/feed/ 0 Importance of page load time for SEO http://www.infotales.com/page-load-times-seo/ http://www.infotales.com/page-load-times-seo/#comments Wed, 16 Dec 2009 16:23:17 +0000 shahpar http://www.infotales.com/?p=487 SEO experts are expecting Google to give more importance to page load times in search ranking. This simply means faster site will have more weight in search results. Google is already measuring average page load time, through its toolbar. Google started measuring page load time in early August 09 (at least for sites I monitor).

Before this webmasters and owners just had to worry about crawler speed now they have an other area to cover. Managing good crawler speed is relatively easy to gain, as it only includes delivery of html. On other hand page load includes delivery of html, images, css, js etc and order in which these are provided.

There is a lot of stuff available to improve site performance on server and on client browser in Web Performance Optimization.

]]> http://www.infotales.com/page-load-times-seo/feed/ 0 Google Caffeine is coming http://www.infotales.com/google-caffeine-coming/ http://www.infotales.com/google-caffeine-coming/#comments Mon, 16 Nov 2009 09:07:37 +0000 shahpar http://www.infotales.com/?p=439 Google’s search based on new technology will be rolled out in early 2010. Google caffeine will be first rolled out on one data center. Developer preview of caffeine is now removed so you can’t perform any testing on it anymore. According to google caffeine is technology to improve indexing infrastructure and performance.

]]> http://www.infotales.com/google-caffeine-coming/feed/ 0 what Google search parameters do? http://www.infotales.com/what-google-search-parameters-do/ http://www.infotales.com/what-google-search-parameters-do/#comments Sun, 01 Nov 2009 07:44:27 +0000 shahpar http://www.infotales.com/?p=427 Some one forwarded an worth sharing post, explaining different parameters used in google search. Here what parameters are being used in Google search and what they do.

Parameter Description (Value)
Search modifiers
q / as_q the search query
as_epq matches exact phrase, same as searchphrase surrounded by quotes in searchbox
as_oq with at least one of the search terms, same as searchterms combined with OR in searchbox
as_eq without these searchterms, same as searchterm prefixed with – in the searchbox
qdr / as_qdr Date restriction, show results up to either 3 months old, 6 months old, or 1 year old
as_occt (3m | 6m | y)
as_filetype query term occurs in (any | title | body | url | links)
as_ft specify filetype (pdf | ps | dwf | kml | kmz | xls | ppt | doc | rtf | swf)
sitesearch exclude or include solely files with filetype given in as_filetype (e | i)
as_sitesearch the same as site: (URL with or without http://)
as_dt same as sitesearch, but shows site:URL in the search box, can be used together with as_dt
as_rq (URL with or without http://)
as_lq together with as_sitesearch shows you results from URL, or from all except that URL (i (only
hl this URL)| e (except this URL))
lr find sites related to URL, same as related: in the search box (URL)
ie find sites linking to URL, same as link: in the search box (URL)
oe specifies the interface language
safe language restrict (<langcode>)
filter input encoding
Result modifiers output encoding (<documentation>)
num safe search filtering (active (default)| off)
newwindow 0
pws number of results (<0..100>)
adtest open results in new window (1)
Buttons disable personalized web search (0)
btnG allows testing of ads without registering an impression, url’s are not clickable (on)
btnI normal search from webinterface
Localization (taken from: bluetent.typepad.com) I’m feeling lucky search (I%27m+Feeling+Lucky)
gl country, for instance “US” (<countrycode>)
gll latitude&longitude, (<latitude>,<longitude>)
gr region, for instance GB-ENG (<region>)
gcs city, to use this gr must be set to the same value (<city>)
gpc postal code, only works if gl is set to “US” (<postalcode>)
gm US designated metropolitan areas (<GM>)
]]> http://www.infotales.com/what-google-search-parameters-do/feed/ 0 SEO URLs addon for CRE Loaded http://www.infotales.com/seo-urls-addon-for-cre-loaded/ http://www.infotales.com/seo-urls-addon-for-cre-loaded/#comments Sun, 01 Nov 2009 07:25:55 +0000 shahpar http://www.infotales.com/?p=420 SEO url is a commercial addon for converting links to SEO Friendly format. Almost every cre loaded site requests to have seo friendly urls. In CRE loaded 6.4 pro the addon has become built in feature.

Over the time using this addons I realized a major issue regarding SEO. As you may know issue of duplicate content is major concern for every seo expert. The seo urls addon helps generating duplicate content :) , yes its true.

Consider a product posted in two or more categories, there will two different SEO friendly URLs which will be pointing to same content. For example

http://**/Main-cat-one-subcat-one/c1_21/p1/my-product/product_info.html
http://**/Other-main-cat-other-sub-cat/c2_30/p1/my-product/product_info.html

the two above urls point to same product same content. These links are generated from listing pages.

Even if there are no product listed in multiple categories still different pages like “specials” page can generate duplicate link for same product.

Due to this addon more urls are generated from “Buy Now” links which are like http://**/Main-cat-one-subcat-one/c1_21/p1/my-product/index.html?action=buy_now. These duplicate links are just killing for seo as search engine consider them separate links and expect different content.

How to fix: These issues and some more are fixable and have been fixed for many sites. If you like to get them fixed for your site then contact or post a commit.

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