InfoTales » SEO

Importance of Website Performance in SEO

boogieman — Sun, 31 Jul 2011 16:20:21 +0000

Before I tell you how website performance effect in SEO it is important to understand about Website performance. How do we measure the website performance? We characterize performance in three areas listed below

Server Generation Time
Network latency ( Bandwidth )
Browser Rendering Time

These three major areas in performance effect the time. We need to have focus on all there 3 variables to improve the performance of the website. There are many tools help you in gagging the performance like webpagetest.org and Google mod_pagespeed an Apache module.

Google have weight for performance in his Algorithm. Its says if the website loading time increasing so its mean that user will be not happy with our services. On daily basis when we are surfing websites it is clear in our minds that when the site is not opening in time then mostly we don’t want to browse another page. The most website is fast the most it help user to stay on it.

When the Google start working on website performance we have notices that 25% to 60% websites improved their performance. If you don’t have the good performance of your website and your ranking is not increasing Google its mean that you have a performance issue. Improve your site performance and see the results.

Change in SEO Practices After Google Panda Update

boogieman — Sat, 30 Jul 2011 16:00:31 +0000

I was thinking last year about Google it is getting easier to build your website and start getting traffic and revenues by just putting ads on all pages. But I was thinking that this will going to changed one day and at last things are changing start. The new panda update of Google is about give more value to genuine content and websites.

Google panda is all about value the searcher now people find the actual things on the first page of Google. What they are looking for is there? This update mostly hurt the farmers and keyword stuffing websites all of them are not happy with this update. Now websites need to give the actual services to people if they want get the traffic from Google.

So the SEO is changed now there many things Google is calculating to see if the website is more valuable or not. They are focusing on individuals rating of the website like they already introduced Google +1 connected to there new social network called Google plus and they added in there webmastertool named Metrics and we have facebook likes. Twitter is also playing an important role it.

Another important thing is about Ads on your website if you think you can earn million by putting Ads everywhere in the content but it is changed now. If you increase the numbers of Ads on pages your ranking will reduced. Its best example is when you open your website the page open in 1024×786 resolutions without scrolling the page down excluding header the content must be 60%. So its mean that you need to reduce the Ads from everywhere.

Pages views on per visit also playing a role in ranking of you pages. Your page views per visit should more then 1.30 Pages/Visit ( you can see it in Google Analytics ). How much you increases your ranking will also increased I have done the experiment on these things it works.

Other things also have the same role in SEO but there weights in search ranking readjusted. Now there is SEO job designation is changed its now Web strategist.

Nice SEO reading

shahpar — Wed, 30 Mar 2011 13:41:42 +0000

I just read a nice post about SEO trends since 1999 to 2011. The post is from SEOMoz’s founder “Randfish”.

The presentation gives over view of major SEO techniques and twist in way SEO is done. Important topics explained in presentation are

On-Page Optimization
PageRank
Anchor Text
Keyword name matched to domain
Domain Authority
External Link Sources
Webmaster Tools
Search Quality Raters
Twitter Ara
Author Authority
Brand Authority
User and Usage Authority
Panda Update

Reading was interesting and I recommend it to you guys as well. Without any further delay here is the link of reading http://www.seomoz.org/blog/4-seo-presentations-w-tips-graphics-data-you-can-use

Google make big changes to fight “content farming”

shahpar — Sun, 27 Feb 2011 13:08:41 +0000

Google recently announced that they are rolling out a “big” algorithm change to filter out spam and low quality web sites. Big shuffle in a lot of ranking is expected, for sites using content from other sites, spam sites, sites setup for Google adsens specially. If you are using genuine content written by you or your users, you should not have much to worry about it. I think this is a good change to encourage genuine content and clean seo techniques.

IBM jumping into web analytics market

shahpar — Sat, 19 Jun 2010 05:14:24 +0000

SEO is no longer just placing the site on 1st page of Google, now it also covers conversion, visitor behavior analysis for better conversion. Web analytics software enable website owners and marketing persons to analyze and monitor website’s different aspects.

This kind to software includes from basic stats collector to high end software like Webtrends. Web Analytics market have become a huge market and still got much potential. Most recently IBM is jumping into this market by purchasing “Coremetrics”. Coremetrics is creator of marketing optimization services and web analytics. The client list includes many large organizations.

New tool to help in SEO strategy

shahpar — Tue, 15 Jun 2010 17:23:05 +0000

For large manufacturing and marketing companies getting ranked higher in natural searches can prove very cost effective and beneficial. Due to huge number of large and small site competing for the same, can make this very difficult to achieve, attaining and maintaining significant positions on thousands of keywords is a tough ask.

To maintain position a large amount of data needs to be processed and analyzed, like market search trends, competitor analysis etc etc. Lucky from time to time enterprise level tools keep popping up to help.

Recently a new tool “Searchlight” is launched for public after being used by around 30 large enterprises like Siemans. The tools claims to provide help in gathering data on SEO efforts done by them, help take better decisions for getting more natural search traffic and accurately measuring ROI.

Focus of the tool is to

Give SEO recommendations based on intelligence
Keep an eye on valuable keyword ranking
Measure and score individual keywords
Setting the right priorities of SEO efforts
Keep an eye on competitor progress

You can find more on the tool in it website conductor.com/searchlight/

Establishing relationship between pages for SEO

shahpar — Tue, 15 Jun 2010 15:42:21 +0000

Most of us are aware of the famous rel=nofollow, which tells not follow the link. Actually this tells to the relationship between your page and the link to search engine. There are many other relation ships which can be used to tell search engine more about different pages and relationship in between.

I am listing few relationships which can be used to establish relationship with pages.
Putting “external” tells that link points to external site, and not part of the site
External site
Putting “search” tells that the linked page can be used to search the site
Search
Putting “prev” tells that the linked page is previous page in listing, very handy for paging links
Previous
Putting “next” tells that the linked page is next page in listing, very handy for paging links
Next
Putting “start” or first or home will tell that the linked page is first page in listing, very handy for paging links
First
Putting “glossary” tells that the linked page is glossary for the site
Glossary
Putting “glossary” tells that the linked page is a section for the site
Store
Putting “glossary” tells that the linked page is a sub section for the site
Category
Putting “contents” tells that the linked page contains topic of content for the site
TOC
There are some other tags as well like license, last, pingback etc which can give more information about the linked page.

Server location impact on Google traffic

shahpar — Fri, 07 May 2010 14:26:13 +0000

Does server location matters for Google? I have been asked this question several time, and the answer is YES. If your server is in Europe you gonna get more traffic from Europe than you get from other regions, despite the high search volume in other regions, and content for global audience.

This blog is live example of this effect. The server is located in Europe and few .co.uk domains are hosted on same server, so the site gets more traffic from UK than it gets from USA. The domain is .com domain so it does not associate it self with UK or Europe. Also don’t have any content specifically targeting Europe or UK.

See image blow to get a clear picture.

Directories in URL don't effect PageRank

shahpar — Sun, 11 Apr 2010 05:28:42 +0000

There have been an argument among SEOs on URL structure with deep directory structure and direct structure. Typical example of with and without directories will be URLs are

http://exaaample.wordpress.com/2010/03/09/post-name-which-is-long/

And

http://exaaample.wordpress.com/post-name-which-is-long/

Many SEO experts consider URL with directories good for categorization etc. Many others consider these problematic for PageRank assuming deep URLs get less of PageRank.

I recently came across a video by Matt Cutts, answering same question. According to him Google don’t worry much about how many directories are there in URL. If a URL with many directories is placed on root page it will still get the due PageRank. One advantage that directly links have is the small size and smart look.

Generating Google sitemap for site

shahpar — Wed, 17 Feb 2010 14:33:26 +0000

Create a Google site map for a large or medium site can require a lot of efforts. I had same problem to create a site map having more than 1000 index able pages of different types. Luckly I found a nice tool which can crawl site and generate site map automatically. The software can generate site map in Google and Yahoo! format.

There are some online site map generators but I did not find as good as this one. Few features that I found very valuable are, one ability to exclude pages by extension and second it can exclude URLs based on robots.txt. Third is it can show duplicate content and remove these pages from site map.

The software is called GSiteCrawler and can be found at gsitecrawler.com.