In this age of hard core competition, to stay ahead of the rat race, every business house needs its own corporate identity. The external personality projected by a company through its marketing efforts forms the corporate identity. The logo of your company, the website, the tag line, the marketing materials contribute towards forming a company image that is responsible for enticing the prospective clients to know more about or buy the company’s products or services. It is important that the corporate identity of a company remains consistent in the market, so that the brand value of the company is enhanced with time.
Many times, the budding business owners don’t realize the power of a positive business identity. They often make the mistake of believing that it is meant for large companies who can afford to spend huge amount of money towards building a strong corporate identity. Don’t worry, even for start-up companies with limited budget, there are various tips and tricks to establish a favorable business image that their prospective audience can associate with.
Understanding the Concept of Corporate Identity Design:
The fundamental principle behind corporate identity is the presentation of the company and the marketing endeavors adopted to make the business known in its niche. Although, the marketing methods implemented by the company establish the brand image, however, it has to be a continuous process so that the reputation of the company is restored, inside and outside the company. A good identity helps in establishing the trust worthiness and good will of the firm. Remember, the image of the company is equally important for the target customers as well for the employees within. Keeping that in mind, the corporate identity design plan for an organization should be chalked out.
Tasks of a Corporate Identity Designer:
First and foremost, the corporate identity designer should get a clear understanding of the company’s aims and objectives. Based on his understanding, he will sketch a character of the company that will represent the company’s brand image. Gradually, it is with this image the common public will identify the company with and might like to know more about it.
Graphics, Colors and Logos:
The graphics of the company such as the website banner, logo etc form an integral part of a company’s corporate identity design. A good quality logo will be able to successfully deliver the right message across to the public, informing about the company’s values and services. Also, the colors used in the graphic design should be compatible with the nature of the company. Thus, we can say that designing a company’s corporate identity is the combination of graphics, management and business goals.
It is important for the designer to work closely with the management team to develop a desirable corporate identity that is in tune with the current style and trend of the target market.
A well-reputed marketing and designing company can help you in building a positive corporate identity design, however, as the business owner, you have to see to it that it is maintained on a regular basis and upgraded when required, so that your company not only sustains in the market but also makes good progress.