IBM jumping into web analytics market
SEO is no longer just placing the site on 1st page of Google, now it also covers conversion, visitor behavior analysis for better conversion. Web analytics software enable website owners and marketing persons to analyze and monitor website’s different aspects.
This kind to software includes from basic stats collector to high end software like Webtrends. Web Analytics market have become a huge market and still got much potential. Most recently IBM is jumping into this market by purchasing “Coremetrics”. Coremetrics is creator of marketing optimization services and web analytics. The client list includes many large organizations.